From Scattered to Seamless: RAK Ceramics Unites Operations with Zoho One

RAK Ceramics, a global powerhouse in the ceramics industry, reigns supreme with its staggering production of 118 million square meters of tiles and 5 million pieces of sanitaryware annually. Headquartered in the UAE, its reach extends across 150+ countries, employing a diverse workforce of 12,000.

Beyond sheer scale, RAK Ceramics sets itself apart as a trendsetter. Boasting over 8,000 designs and shades, its expansive product range empowers customers to transform their spaces. Sustainability forms the core of their mission, reflected in eco-friendly practices and water-saving innovations. RAK Ceramics pushes the boundaries with cutting-edge technologies like digital printing and big slabs, solidifying its position as a pioneer in the industry.

With ambitious expansion plans and unwavering commitment to excellence, RAK Ceramics continues to shape the future of ceramics, one tile and sanitaryware at a time.

"For over 30 years, RAK Ceramics has shaped stunning living spaces, tile by tile, sanitaryware by sanitaryware. But our vision extends beyond aesthetics. We are committed to crafting a sustainable future, one that respects our planet and empowers our people."

- RAK Ceramics

Time for Change

For many companies, geographical expansion and departmental diversification bring exciting opportunities, but also hidden pitfalls. Managing operations across multiple locations and diverse departments can lead to scattered data, isolated teams, and cumbersome manual processes. RAK Ceramics wasn't immune to these challenges.

Recognising the hindrances to efficiency and collaboration, they sought a solution to unify their operations and unlock their full potential. Partnering with CBOSIT, a trusted technology expert, they embarked on a journey towards data-driven operations, paving the way for a smoother, more collaborative future. These challenges included:

• Divergent Processes from HQ: Operating across multiple locations naturally leads to variations in how things are done. RAK Ceramics faced the challenge of differing business processes between their headquarters and UK branch. This inconsistency created confusion, duplicated effort, and hampered overall operational efficiency. Tasks that should have been standardised across the organisation were handled differently, making collaboration and data sharing difficult.

• Low Microsoft Dynamics Adoption: RAK Ceramics relied on Microsoft Dynamics as their primary platform. However, staff buy-in was lacking. The system might have been complex, user-unfriendly, or simply not tailored to their specific needs. This resulted in low user engagement, limited data entry, and underutilisation of the platform's functionalities.

• Inadequate Training and Communication: Even with the right technology, effective implementation requires proper user preparation. RAK Ceramics identified a need for targeted training and effective communication surrounding the existing system. This knowledge gap led to confusion, resistance to change, and suboptimal utilisation of the available tools.

• Misaligned Technology Solutions: Technology should serve the specific needs of the organisation, not the other way around. RAK Ceramics recognised that their existing technology solutions were not aligned with the specific needs of their UK branch. The platform might have been generic, lacking features or functionalities crucial for their unique operations. This mismatch led to inefficiencies, workarounds, and ultimately, hindered the UK branch from achieving its full potential.

        

Unifying operations with a cloud-based platform

CBOSIT designed a solution that unified their operations and unlocked RAK’s full potential. This collaborative effort paved the way for a data-driven future, equipping RAK Ceramics with the tools to foster smoother workflows and deeper collaboration, ultimately shaping a more successful and connected organization.

• Unified Platform: Replacing disparate systems with Zoho One, CBOS provided a single, integrated platform. This eliminated data silos, streamlined workflows, and facilitated seamless data flow across departments, leading to significant efficiency gains.

• User Empowerment: CBOS recognised that user adoption is crucial for success. They implemented extensive targeted training programs tailored to specific roles and needs. This ensured everyone felt comfortable and confident using the new system, maximising its potential.

• Bespoke Solutions: CBOS didn't just implement a generic solution. They went the extra mile by aligning the technology solutions with RAK UK's specific needs. This meant customising functionalities and workflows to match their unique processes, ensuring optimal efficiency gains and addressing their specific pain points.

Streamlined, Empowered, Integrated

" Partnering with CBOS was a transformative decision. We now have a unified, efficient, and collaborative operation that positions us for continued success. We're excited to see what the future holds as we leverage the power of this technology to further enhance our customer experience and achieve our business goals.”

CBOS not only provided RAK UK with a powerful new platform but also empowered their users and ensured the technology served their specific needs. This holistic approach paved the way for a more efficient, collaborative, and future-proof operation, setting RAK UK on the path to continued success.

User Engagement Soars

CRM adoption skyrocketed by 80%, indicating user buy-in and effective utilisation of the new system. This translated into better information capture, improved collaboration, and ultimately, enhanced customer service.

Efficiency Gains Across the Board

Operational improvements were analysed in key areas like sales, quoting, credit control, and customer support. Faster sales cycles, quicker quote turnaround times, improved credit management, and better customer resolutions – all powered by streamlined workflows and real-time data.

Seamless Integration, No Disruption

RAK UK didn't have to ditch their existing infrastructure. Zoho One seamlessly integrated with their SAP system, ensuring smooth data flow and avoiding operational disruptions. This ensured a smooth transition and maximised the value of their existing investments.

Building a Sustainable Future, One Unified Operation at a Time

RAK Ceramics' journey wasn't just about plugging leaks; it was a complete symphony of transformation. CBOSIT's expertise harmonised operations across continents, fostered a collaborative chorus of departments, and empowered a customer-centric encore. Imagine: 80% CRM adoption, data flowing like a seamless melody, and efficiency soaring by 5x! This beautiful transformation lays the foundation for a sustainable future, where RAK Ceramics continues to create stunning spaces, tile by tile, ensuring a brighter, more unified future for all.